
When you open a website post named free Apple Watch mockup in hand, you probably expect to see the Apple Watch worn, but nah! That’s not what’s going on here. It’s almost as if the mockup designers were like “Oh, so they come looking for the Apple Watch on the wrist. No scratch that! We have something even better in mind”.
It may not make that much sense to present a watch like this but remember, you can never underestimate the element of surprise, especially when you do something creative in your design that your viewers can’t foresee, like holding an Apple Watch in your hand instead of wearing it.