When you go out shopping or something else, usually after a while, you start to crave something to eat. Have you noticed that right then, every person that passes by happens to be holding a delicious snack in their hands, and thus your eyes immediately go to it? I’m sure you’ve figured out where I’m going with it, right?
Now, as you’re starving and hence staring at the French fries’ box without self-awareness, you catch the logo or the shop’s name on it, if they were smart enough to put one there, and you probably head to that certain store, but only if you’re not on a diet! Now, do you get why the French fries box design and hence this box mockup matter so much?
