Mermaid is a serif font that comes with two different font styles. As you can see, it is bold, classic, and sharp. So, it makes a great choice for branding purposes.
The first version is a transitional serif, and the second one is too, except that it comes with swash caps to make it look unique. You can use Mermaid in branding, apps, websites, posters, print T-shirts, and so forth.
Note of Designer
Mermaid is a high contrast transitional serif face with round, smooth curves. It contains swash caps and a basic set of diacriticals and special characters. Mermaid is free for personal and student use, but donations are very much appreciated!
For commercial use, please pay whatever amount you feel is appropriate by clicking on ‘Donate to author’ below the download button, or directly through PayPal to [email protected]. In the description, please include the name of the license purchaser (you, your client, or your company) and the name of the font. It’s not required to hold a license agreement but if your company requires that one, or for other questions, email me at [email protected].