A storefront becomes a quiet stage where ideas press against glass and start conversations with the street. This window decal mockup captures that in-between moment where branding meets atmosphere. We used it to test layered typographic tension, balancing opacity and reflection so the design feels embedded rather than applied. It’s less about decoration and more about spatial storytelling, how a logo breathes in daylight, how a message shifts as people pass.
Perfect for retail identities, café visuals, or experimental identity systems that need real-world friction to feel complete. Every detail behaves like it already belongs to the city.
